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Hello! 

I'm Shivani Patel. I am dedicated to the art of transforming narratives and concepts into purposeful experiences across the digital realm.
My philosophy is rooted in the principles of active empathy-building and evidence-based decision-making, aimed at cultivating greater impact.

work

2022

Let's Get
Bud'n

Bud’n facilitates meaningful connections between people experiencing change whilst moving to a new city and those willing to share their knowledge and company, having been through the same life-chapter.

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2023 - Present

John
Deere 

Explore my work with John Deere, where I transformed their accounting tools, elevating the user experience for manufacturing professionals with intuitive design solutions.

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2021

Bee
Indicator

In this project, we discovered the key challenges and identified near & far-term opportunities to improve the commute experience for students across a variety of transit modes.

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2021

ForSight

We aimed to offer easy access to information about Forsyth Park through this project in order to encourage people to participate in park activities more frequently.

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2022

Spark

This ongoing collaboration with Sweet Auburn Works, Bank of America & SCAD is an opportunity to assist SPARK to create a clear roadmap through Brand Diagnostic and Co-creation workshops.

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2023

Bridging the Purpose GAP

Purpostivative enhances engagement between Zillennial employees and executive leaders by simplifying ESG information, providing positive reinforcement, and facilitating purposeful work.

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2022

Capital
One

Learn how we helped Capital One's Flex Pay service target GenZs and maintain trust through our strategic marketing campaign and microsite promoting financial responsibility.

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2021

Vegan
Diet

In this Lextant certificate program, we uncovered what users want through Emotions, Benefits, Features, and Sensory Cues through 4000+ data points.

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2020

Grover
Zampa

The main design goal of this project is to elevate Grover-Zampa's image from being a local wine company to an international company producing premium quality wines.

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Design Narratives

Visual storytelling

This part demonstrates my ability to simplify complex data and narrate a story using compelling visuals.

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