With the aim of offering GenZ consumers an accessible and adaptable payment solution, Capital One, a trusted authority in financial services, sought to address the challenges posed by a saturated market perception of buy now pay later as a debt-inducing mechanism. The objective remained steadfast: to uphold Capital One's established trust and reputation. Extensive primary and secondary research paved the way for the identification of three fundamental pillars—security, trust, and the promotion of financial literacy. These pillars serve as the bedrock for the relationship between Capital One Flex Pay and GenZ as they navigate the transition into adulthood, guiding them into the intricate realm of finance while fostering a relationship built on trust.

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This project is under NDA. Please get in touch to know more.