Experiential Wine Store

Overview

Grover zampa

Grover Zampa’s offerings, unlike many other vineyards which offer wines that are mid-market to the premium range, go from premium to luxury. To reconnect with the audience and introduce the Luxury Range by Grover Zampa, the main design goal is to elevate the brand’s image from being a local wine brand to a Premium Brand competing on an international level. The aim of this flagship store is to introduce the wine aficionados to the elegance and sophistication of Burgundy through an experiential journey that would reinforce: the brand’s USP of making premium quality, innovative wines combined with traditional techniques; and the brand’s strong connection with art.

Market research
Strategizing
Spatial Design
Brand Building

16
Weeks

Individual Project
Spring Semester 2019

Sketchup
Autocad
Indesign
Photoshop

Design Goal

Best Capstone Project

2019-20 | CEPT University, India

To elevate Grover-Zampa's image from being a local wine company to an international company producing premium quality wines.

DESIGN GOAL

International

Ordinary Quality

Premium Quality

Local

DESIGN CHALLENGES

Balancing between Grover Zampa's Indian origination and its aspires international presence.
Showcasing the making of the products and the history of the brand.
Showcasing the exclusivity and uniqueness of the products but products also, keep in mind the wide range of products.
Dealing with different kinds of target audiences based on their knowledge of wine. Creating a balanced environment in the store.
Wine Storage and Wine display.

Design Challenges

Brand Impression

BRAND IMPRESSION

Grover Zampa is lesser-known among the aspired target audience as its presence is limited to its vineyard and major produce of the company is exported overseas.
The Brand impression is of a local home-owned vineyard making economical wines though it is one of India's finest wine-producing companies with an international presence.
Much of its efforts remain unnoticed because of its limited reach.
The company is recently exporting its wines to 25 different countries overseas, but because of no direct presence, it is failing to create the right brand image among its aspired target audience.