Innovation Lab
Overview
UX research
Iterative Conceptualization
Rapid Prototyping
Design Framework
User Testing
10
Weeks
Team Project
Winter 2022
Figma
Photoshop
Illustrator
Miro Board
SPARK
The objective of this project was to conduct research, devise strategies, structure, and conduct workshops for SPARK Innovation Lab located at Auburn Ave., Atlanta. The purpose was to aid in the identification and creation of brand awareness solutions that can enhance organizational growth and expand its reach.
PROBLEM
Platforms like Instagram, Twitter, and Facebook hold up a tempting promise to users of all ages all over the world: a safe space for self-expression, meaningful engagement, and a sense of community.
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However, social media has rapidly become a dumping ground for sponsored posts and advertising, and users are eager to call out influencers and brands when they notice a lack of authenticity. The increased need for genuine and meaningful involvement is the most significant reason for the shift away from influencers. This is especially true for younger audiences, with millennials and Gen Zers seeking genuine, authentic relationships. Today, individuals want to connect with the actual people behind the captions, beyond the online facade.
DESIGN CHALLENGE
How might we enable people to make genuine connections encouraging empathy and growth while eliminating the superficiality?
MY LEARNING
My Role
This project was a collaborative effort so we were all highly involved throughout the research phase, ideation phase, testing phase as well as development of the business model. Furthermore, I was also responsible for designing the project's UX and UI, as well as visualizing the narrative to communicate the concept.
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The Impact
This project entailed more than simply concept development; it also involved evaluating how the business model will operate and how it can be differentiated in an already saturated social networking market. It was a step toward understanding how to transform an invention or a concept into innovation.
What could be improved?
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The Buddy and Newbie match algorithm was developed in response to initial customer feedback. There is an opportunity here to identify additional ways to improve the system by requesting more data from users for a better match and overall user experience.
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Adhering to WCAG Standards (Web Content Accessibility Guidelines) in the app interface in terms of color contrast
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